Schedule

Digital Kids Conference (formerly Engage!) panels, presentations, and interviews provides unparalleled exposure to best practices, current trends, and effective strategies behind the most successful techniques to develop and market to digital kids and youth.

April 25, 2012 - Day 1

TimeTrack 1 - ContentTrack 2 - BusinessTrack 3 - Safety
9:30 amKeynote: From Hardcore Gaming to the Kids Market with Wizard101 Creators J. Todd Coleman, VP and Creative Director, Josef Hall, VP of Development
10:30 amBreak
11:00 amTransmedia: Connected Play Crossing Seamlessly IP Crash Course: Everything You Need to Know in 30 Minutes or LessFiltering and Moderating Virtual Worlds and Online Communities
11:30 amCase Study: Get Discovered in the Marketplace: the Power of Personalized Apps Curation & Recommendations
12:00 pmLunch
12:15 pmFireside Chat: Skylanders: Transmedia and Connected Play --- an interview with Joby Otero, VP of Art and Technology & Creative Director for Product and Brand, Activision & Skylanders
1:00 pmGamification: Meta-gameMaking Money While Engaging Your AudienceEducating Kids about Online Safety
1:30 pmHow Much Control Should Parents Have?
2:00 pmBreak
2:30 pmNational Geographic, Smart Bomb & Microsoft: Gaming for Good Delivery Methods: Choosing the Best MediumsIs It Kid-Appropriate?
3:00 pmBop it! From a Toy to Social Game Case Study:
3:30 pmBreak
3:45 pmBest Practices in Social MediaKids Entertainment: Transitioning from Traditional Media to the Digital EraSafety and Privacy in Mobile Apps

April 26, 2012 - Day 2

TimeTrack 1 - ContentTrack 4 - OperationsTrack 5 - Market Research
9:30 amKeynote: Growing Up Mobile: Developing a Global Franchise for the Mobile Generation --- Bart Decrem, Senior Vice President and General Manager of Disney Mobile
10:30 amBreak
11:00 amFamily Gaming – It’s Not Just Child’s Play Tech Scaling and Toolsets:What Do the Numbers Really Say: Latest Market Research
12:00 pmLunch
1:00 pmCase Study - MonetizationWhat Are Your Users Doing? ‘tweens’ to ‘kiderati’
1:30 pmCase Study: Lights, Camera, Download! Digital Marketing for "The Lorax"
2:00 pmBreak
2:30 pmBest Practices Shared On Licensing Success Stories:How to Scale Your Human InfrastructureNPD Group: The State of Mobile Kids
3:00 pmDigital Dilemmas, Mobile Matters and App Aptitude: The Whats and Whys Behind Today’s Parents’ Relationship to Technology
3:30 pmBreak
3:45 pmGlobalization Strategies: How Does Your Business Play Internationally?Community Management: Big budget vs. Small Budget. Big Numbers vs. Small NumbersKids Focus Group: What are They Playing, Where are They Spending?