Schedule

Digital Kids Conference (formerly Engage!) panels, presentations, and interviews provides unparalleled exposure to best practices, current trends, and effective strategies behind the most successful techniques to develop and market to digital kids and youth.

April 25, 2012 - Day 1

TimeTrack 1 - ContentTrack 2 - BusinessTrack 3 - Safety
3:01 amKeynote: From Hardcore Gaming to the Kids Market with Wizard101 Creators J. Todd Coleman, VP and Creative Director, Josef Hall, VP of Development
4:01 amBreak
4:31 amTransmedia: Connected Play Crossing Seamlessly IP Crash Course: Everything You Need to Know in 30 Minutes or LessFiltering and Moderating Virtual Worlds and Online Communities
5:01 amCase Study: Get Discovered in the Marketplace: the Power of Personalized Apps Curation & Recommendations
5:31 amLunch
5:46 amFireside Chat: Skylanders: Transmedia and Connected Play --- an interview with Joby Otero, VP of Art and Technology & Creative Director for Product and Brand, Activision & Skylanders
6:31 amGamification: Meta-gameMaking Money While Engaging Your AudienceEducating Kids about Online Safety
7:01 amHow Much Control Should Parents Have?
7:31 amBreak
8:01 amNational Geographic, Smart Bomb & Microsoft: Gaming for Good Delivery Methods: Choosing the Best MediumsIs It Kid-Appropriate?
8:31 amBop it! From a Toy to Social Game Case Study:
9:01 amBreak
9:16 amBest Practices in Social MediaKids Entertainment: Transitioning from Traditional Media to the Digital EraSafety and Privacy in Mobile Apps

April 26, 2012 - Day 2

TimeTrack 1 - ContentTrack 4 - OperationsTrack 5 - Market Research
3:01 amKeynote: Growing Up Mobile: Developing a Global Franchise for the Mobile Generation --- Bart Decrem, Senior Vice President and General Manager of Disney Mobile
4:01 amBreak
4:31 amFamily Gaming – It’s Not Just Child’s Play Tech Scaling and Toolsets:What Do the Numbers Really Say: Latest Market Research
5:31 amLunch
6:31 amCase Study - MonetizationWhat Are Your Users Doing? ‘tweens’ to ‘kiderati’
7:01 amCase Study: Lights, Camera, Download! Digital Marketing for "The Lorax"
7:31 amBreak
8:01 amBest Practices Shared On Licensing Success Stories:How to Scale Your Human InfrastructureNPD Group: The State of Mobile Kids
8:31 amDigital Dilemmas, Mobile Matters and App Aptitude: The Whats and Whys Behind Today’s Parents’ Relationship to Technology
9:01 amBreak
9:16 amGlobalization Strategies: How Does Your Business Play Internationally?Community Management: Big budget vs. Small Budget. Big Numbers vs. Small NumbersKids Focus Group: What are They Playing, Where are They Spending?