April 26, 2012 1:30 pm - 2:00 pm - Ballroom H
Track: Track 1 - Content

Learn about the digital and mobile marketing efforts behind the launch of the hit movie – “Dr. Seuss’ The Lorax” and how Universal Pictures built excitement around the movie’s release via Truffula Shuffula, the official game featuring fast-paced action, cute-as-heck art, social hooks and access to the movie trailer.




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