Case Study: Lights, Camera, Download! Digital Marketing for “The Lorax”
On March 29, 2012
Learn about the digital and mobile marketing efforts behind the launch of the hit movie – “Dr. Seuss’ The Lorax” and how Universal Pictures built excitement around the movie’s release via Truffula Shuffula, the official game featuring fast-paced action, cute-as-heck art, social hooks and access to the movie trailer.
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