April 25, 2012 1:00 pm - 2:00 pm - Ballroom H
Track: Track 1 - Content

Acquisition, retention, and engagement are always three hot button topics.  One of the most successful ways to support acquisition, retention, and engagement in an interactive experience is the art of the “game”.  From developing a meta-game to fully gamifying your entire experience, you’re building the tools necessary for your audience to engage, compete, return, and desire more.  This panel discusses the art of gamification, what’s proven successful, tips to multiple platform play, and monetization.



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