April 26, 2012 2:30 pm - 3:00 pm - Ballroom B
Track: Track 5 - Market Research

Access, convenience, mobility, social, promotion – all words being associated with the play patterns of today’s kids. This panel will look at what kids are really doing, in terms of physical and digital content, traditional and emerging toys and devices, and the interplay all these have on entertainment.  We will look at who is adopting new technology, what is being adopted, and which content formats are being used. How are kids defining mobility today? Is it a new experience spurred by tablets and smartphones or evolution of traditional play? And, where’s Mom in all of this – a driver and facilitator or merely the piggy bank?



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