April 25, 2012 3:45 pm - 4:45 pm - Ballroom C
Track: Track 2 - Business

The youth entertainment space is going through a major evolution, pushing marketers to re-imagine traditional content as an immersive and interactive experience. With so many choices including multimedia platforms, the ability to develop and customize content, as well as a bevy of new business models available, how are established brands laying the groundwork to ensure longevity and relevance among their audiences? Find out what some of the leading kids producers are doing to adapt to the new digital frontier.




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