April 25, 2012 3:45 pm - 4:45 pm - Ballroom H
Track: Track 1 - Content

Content vs. Marketing vs. Advertising – Oh my. Social media can be daunting. The social media landscape changes it seems almost monthly and is growing exponentially. How do you leverage it effectively and where do you spend your time and attention?  This session will outline the opportunities and pitfalls and discuss major elements of social media available to you and your firm: Twitter, Facebook, YouTube, Tumblr, instant messaging, group chat, email, and more. Understand what works with digital kids and connected youth and what doesn’t.



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