April 26, 2012 11:00 am - 12:00 pm - Ballroom H
Track: Track 1 - Content

Significant financial upside exists for those who crack the creative code of family games. More than half of parents already buy mobile apps for their kids, and say they wish games would provide a means to bond with their children in a fun, positive way. So how can the game industry transition from building kids’ games that appeal only to kids, isolating them from their parents, to games that the entire family can enjoy?  Take a constructive look at how to move from stand-alone kids titles to cross-platform, asynchronous and asymmetrical gameplay, how to engage players with varying skills and motivations, and key constructs for successful family games, with engaging demonstrations that exemplify great cross-generational play.



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