Asra Rasheed is CEO of RRKidz, the company that is reintroducing Reading Rainbow–based on the best-loved PBS TV series– to a new generation of young readers.  RRKidz creates and publishes interactive content for today’s digital kids.  Curated by Reading Rainbow’s, LeVar Burton, RRKidz brings fun and meaningful experiences to children within a safe social environment online and on wireless devices.

Asra is an industry executive and accomplished entrepreneur.  She possesses extensive experience in interactive media, entertainment, videogames, online and offline business strategies and operations.  Recently, Asra was President of Thumb Media Group; content publishing platform for mobile and tablet devices. Previously, Asra was President and COO of Gottaplay Interactive, an online videogame rental service; aka: Netflix for games. Prior to that, she was Founder and Director of Interactive Media at Koyo Graphic International where she worked on creating online and interactive experiences for companies such as Bandai Entertainment, Warner Bros., Sanyo, and others.

Asra also serves as Business Advisor for Peanut Labs Media, Helios Interactive, and is an Advisor for The Los Angeles Film School Game Production Degree Program.  She is also actively involved with Women in Games International (WIGI), where she is an executive board member of the organization and was also a member of the Award Jury for IndieCade 2010. Asra holds a B.A. in Finance from California State University-Fullerton.


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