Michelle Sullivan leads National Geographic’s kids and family digital initiatives including the Webby award-winning website and its preschool sibling site She is a content and product strategist with an ability to “think like a 10-year-old” and brings that consumer focus to a wide array of National Geographic Kids apps, games, video programming on multiple platforms.

Prior to joining National Geographic, Michelle was director of editorial programming for AOL’s teen service, RED, which she helped develop and launch in 2003. Additionally, she served as principal product manager for AOL’s premium educational products and homework help site.

With more than 15 years combined experience in print and digital media, Michelle is a creative and passionate advocate for the youth audience. In her pre-digital life, she was an editor at Teen and MoxieGirl magazines and published in several publications including Marie Claire, Teen People, TeenStyle, YM and Cosmogirl. She also authored a self-empowering help book for tween girls, “Check Him Out: Your Ultimate Guide to Guys.”

Michelle’s commitment to youth extends offline. She served as workshop director and is currently working on web and social media efforts for the Nebraska Association of Student Councils (NASC) in her home state. NASC is a volunteer organization that aims to develop leadership skills in middle and high school students. For one week each summer, Michelle moves into college dorms with 400 high school students and eats, sleeps and functions as a teen (as best she can!) to help groom tomorrow’s leaders.

Michelle is an experienced speaker and panelist on kids’ online behavior and emerging digital and technology trends in children’s media. She also enjoys DVR’d cartoons, singing into the iPhone “Glee” app, tap dancing, peanut butter, playing on the swings and pretending she’s famous. Michelle is a graduate of Pepperdine University.



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