Robert Ferrari serves as CEO and Founder of Bare Tree Media. Based in Boston MA the company connects consumers to their favorite brands, characters and celebrities through fun and engaging interactive entertainment. Through it’s digital publishing platform Bare Tree Media creates and distributes branded digital content across mobile, social, online, connected console and i-TV platforms. The company’s branded digital portfolio includes Hallmark’s Hoops & Yoyo, Sanrio’s Hello Kitty, Benton Art’s It’s Happy Bunny, Charuca, Skelanimals, Smiley World and Stoopid Monkey. Robert previously served as Global VP Publishing & Business Development at Sanrio Digital, driving the creation, marketing and publishing of interactive entertainment based on the Hello Kitty property. He also served as VP Global Business Development at Turbine (now part of WB Games) where he advanced the companies global partnerships related to the launch of Lord of the Rings Online, Dungeons & Dragons Online, and Asheron’s Call titles within the companies portfolio of online game properties. Robert is a high profile speaker within the online games, social and mobile conference circuit, and currently serves on the advisory boards of MIT NE Game SIG, Mass Technology Leadership Counsel Games & Entertainment, and Mass Digi.




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