Shai Samet is an experienced and award-winning privacy consultant and entrepreneur.

Samet is founder and president of the kidSAFE® Seal Program, a new independent safety certification service and seal program designed exclusively for children-friendly websites and applications, including kid-targeted game sites, virtual worlds, social networks, PC and mobile apps, web-connected devices, and other similar online and interactive services.  Several large kids’ brands, including Cartoon Network, National Geographic, and Fantage, are participating members in the program. The program was developed by Samet Privacy, an experienced and award-winning privacy services company based in Los Angeles, and contains an advisory board of some of the world’s leading Internet safety experts.

Samet is also founder and president of Samet Privacy, a boutique privacy consulting firm specializing in advising and assisting companies with their compliance obligations for information privacy, safety, and security, both online and off.  Samet is an experienced consultant, Certified Information Privacy Professional (CIPP), and former attorney with over ten years of exclusive experience in developing and implementing compliant privacy and data protection programs and procedures for large consumer-facing organizations, including many Fortune 500 companies.  Samet has been voted repeatedly as a “Best Privacy Adviser” (2007, 2008, and 2009-2010) and his consulting firm has been listed among “Eight Privacy Firms to Watch.”

Samet started his privacy career with the Entertainment Software Rating Board (ESRB) in 1999 at the height of the information explosion and when consumer concerns over online privacy and safety first began to surface.  Samet served as director of the ESRB’s Privacy Online Program, where he assisted more than 35 gaming companies develop and implement enterprise-wide privacy programs and consulted on such laws as the Children’s Online Privacy Protection Act (COPPA).  Samet was responsible for developing the ESRB’s “Safe Harbor” application under COPPA, which enabled the ESRB to become the first privacy seal provider to obtain safe harbor status from the Federal Trade Commission.

Samet is a frequent writer and speaker on topics related to children’s safety and privacy, online social networking and virtual gaming, behavioral marketing and targeted advertising, online privacy, and many other cutting-edge privacy issues.  Samet is also the creator of the popular COPPA Training Workshop, the only comprehensive COPPA training course of its kind.



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