From funding your venture to monetizing your business, we’ll explore available mediums for your digital property, strategies for keeping “connected youth” engaged while driving revenue, and more. The Business Track will help you capitalize on the new frontier, as online and mobile become the content distribution platforms of choice. You’ll also again key insight on business models that work, where the industry is headed and the associated legal implications with the growth of games, social media, virtual worlds, apps and mobile payments.

April 25, 2012 - Day 1

Location: Ballroom C

11:00 am - 11:30 am: April 25, 2012 - Day 1
IP Crash Course: Everything You Need to Know in 30 Minutes or Less
Ben will be providing an overall summary of IP issues and current trends in the digital kids and youth space. He will discuss the benefits of aligning a company's IP strategy with overarching business goals.
11:30 am - 12:00 pm: April 25, 2012 - Day 1
Case Study: Get Discovered in the Marketplace: the Power of Personalized Apps Curation & Recommendations
Discover how YogiPlay optimizes apps discovery, reach and monetization for mobile learning app developers. In the highly competitive Apple and Android marketplaces,  how can developers for children’s applications build more sustainable and ultimately more meaningful relationships with their customers?

In this case study, we will discuss how YogiPlay - the personalized app curation platform for families  - addresses the challenges facing app developers and how it helps create long lasting, mutually beneficial relationships between developers, kids and their parents.

1:00 pm - 2:00 pm: April 25, 2012 - Day 1
Making Money While Engaging Your Audience
Keeping “connected youth” engaged is one thing but driving revenue is the ultimate goal. Gain insight on what business models work in the ever changing market of digital youth. How do you reach your customer? How do you provide a safe and effective payment system that works for parents and children? Come listen to leaders in the space compare and contrast proven methods of engagement and how to monetize it.
2:30 pm - 3:30 pm: April 25, 2012 - Day 1
Delivery Methods: Choosing the Best Mediums
Distribution experts discuss the different mediums available for your digital property. It could be Web, Mobile, Social Media, Brick & Mortar or all the above. Each has their own individual strengths and weaknesses. This session will help you determine which combo works best for you.
3:45 pm - 4:45 pm: April 25, 2012 - Day 1
Kids Entertainment: Transitioning from Traditional Media to the Digital Era
The youth entertainment space is going through a major evolution, pushing marketers to re-imagine traditional content as an immersive and interactive experience. With so many choices including multimedia platforms, the ability to develop and customize content, as well as a bevy of new business models available, how are established brands laying the groundwork to ensure longevity and relevance among their audiences? Find out what some of the leading kids producers are doing to adapt to the new digital frontier.


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